Lynda.com Building an e-Commerce Web Site Using Dreamweaver with PHP Interactive with Video Tutorial with Exericise Files

In this course, author Lawrence Cramer offers two approaches to implementing ecommerce functionality in Dreamweaver: introducing basic ecommerce functions to an existing site and creating a stand-alone ecommerce solution with PHP and MySQL. The course explores choosing a payment vendor, creating a simple buy button, configuring a store with the Cartweaver extension, adding products and discounts, and managing inventory. The course also provides guidance on securing an ecommerce site, preparing for the site’s launch, and effectively promoting a store. Exercise files accompany the course.
* Setting up a PayPal seller’s account
* Setting up a local development environment: best practices
* Adding a store to an existing design
* Configuring site setup, shipping, and tax
* Managing orders and customers
* ExploringPCI compliance
* Selecting a host and setting up the database
* Purchasing and installingSSL
* Testing the site and troubleshooting problems
* Analyzing site traffic withGoogle Analytics
* Linking to social networks
.
Exercise files are copies of the identical files (documents, photos and so on) the author uses throughout this course. The files will help you make the most of your learning experience by providing you the opportunity to open them in your own software and follow along with tutorials.
* Setting up a local development environment: best practices
* Adding a store to an existing design
* Configuring site setup, shipping, and tax
* Managing orders and customers
* Exploring
* Selecting a host and setting up the database
* Purchasing and installing
* Testing the site and troubleshooting problems
* Analyzing site traffic with
* Linking to social networks
.
Exercise files are copies of the identical files (documents, photos and so on) the author uses throughout this course. The files will help you make the most of your learning experience by providing you the opportunity to open them in your own software and follow along with tutorials.
COURSE OUTLINE
Welcome
Using the exercise files
Previewing finished projects
Using the exercise files
Previewing finished projects
1. Gathering The Tools
What you need to have on hand for the simple solution
What you need to have on hand for the simple solution
2. Setting Up a Simple Ecommerce Solution
Deciding what solution is right for you
Setting up to sell from a site
Choosing a payment vendor
Setting up a PayPal account
Adding a buy button
Deciding what solution is right for you
Setting up to sell from a site
Choosing a payment vendor
Setting up a PayPal account
Adding a buy button
3. Setting Up a Local Development Environment
Understanding the benefits of a local development environment
Best practices for setting up a local development environment
Understanding the benefits of a local development environment
Best practices for setting up a local development environment
4. Installing PHP and MySQL
Installing XAMPP and checking the install
Administering the database
Installing XAMPP and checking the install
Administering the database
5. Planning for Ecommerce Functionality
Designing with usability and user experience in mind
Designing the site with the store in mind
Adding a store to an existing design
Designing with usability and user experience in mind
Designing the site with the store in mind
Adding a store to an existing design
6. Setting Up an Ecommerce Site in Dreamweaver
Creating a new PHP site in Dreamweaver
Creating and running a test page
Creating a new PHP site in Dreamweaver
Creating and running a test page
7. Installing and Setting Up the Cartweaver Ecommerce ExtensioN
Installing the Cartweaver extension in Dreamweaver
Installing Cartweaver files on your site
Finishing setup in the Cartweaver online admin
Examining the site and code structure
Installing the Cartweaver extension in Dreamweaver
Installing Cartweaver files on your site
Finishing setup in the Cartweaver online admin
Examining the site and code structure
8. Setting Up the Store
Exploring Cartweaver functionality
Configuring admin settings
Configuring store settings
Configuring site setup
Configuring a shipping system
Configuring a tax system
Exploring Cartweaver functionality
Configuring admin settings
Configuring store settings
Configuring site setup
Configuring a shipping system
Configuring a tax system
9. Setting Up Products
Product administration walkthrough
Organizing the store
Adding product options
Adding products
Selling tickets, memberships, services, and other intangible goods
Creating product discounts
Product administration walkthrough
Organizing the store
Adding product options
Adding products
Selling tickets, memberships, services, and other intangible goods
Creating product discounts
10. Managing Workflow
Testing locally
Managing inventory
Managing orders
Managing customers
Testing locally
Managing inventory
Managing orders
Managing customers
11. Establishing Features for Customer Satisfaction
Policies and privacy statements
Policies and privacy statements
12. Security
Securing data
Securing a site
UnderstandingPCI compliance
Choosing a paymentgateway with security in mind
Securing data
Securing a site
Understanding
Choosing a payment
13. Deploying a Site to the Server
Selecting a host
Preparing the host and setting up the database
Uploading the database and configuring the site
Testing and troubleshooting
Purchasing and installing theSSL
Setting up and testing the paymentgateway
Preparing the database to go live
Soft-launching the store
Selecting a host
Preparing the host and setting up the database
Uploading the database and configuring the site
Testing and troubleshooting
Purchasing and installing the
Setting up and testing the payment
Preparing the database to go live
Soft-launching the store
14. Promoting the Store
UsingGoogle Analytics
Best practices forsearch engine optimization
Creating a Google Sitemap
Linking to social networks
Conclusion
Wrap-up
.
LINKS ARE INTERCHANGEABLE
.
Using
Best practices for
Creating a Google Sitemap
Linking to social networks
Conclusion
Wrap-up
.
LINKS ARE INTERCHANGEABLE
.
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