Wim Hof In Columbia Omni-Heat Commerical

Remember Wim Hof? He's the the Dutch guy who has earned the moniker of "Iceman" after finding he has an incredible natural ability to withstand the cold. He holds the world record for the longest ice bath (1  hour, 13 minutes, 48 seconds) and he once ran a marathon above the Arctic Circle wearing only a pari of running shorts. A few years ago he even attempted to climb Everest wearing just a pair of shorts and shoes. He failed, although he claims it was due to a foot injury. Since then, he has managed to summit Kilimanjaro wearing next to nothing.

Hof is now the star of a new series of commercials from Columbia that promotes their Omni-Heat gear, which incorporates electric heating elements into jackets, boots, gloves, and so on. In the commercial he demonstrates why he doesn't need it, but us mere mortals just might. My favorite part of the commercial is the fine-print disclaimer that reads: "Wim Hof is a professional, You are not. Do not attempt."