Apostrophe disappears: world ends

Apostrophe-lovers are up in arms over Waterstones' ...Waterstone's's...the decision of Waterstone's bookshop to remove the apostrophe from its name. In a move that some punctuation purists have likened to the end of the world, Waterstone's (named so because it used to be the firm of one Tim Waterstone, therefore - like Sainsbury's and McDonald's - a possessive apostrophe) have decided to ditch the dinky little punctaution mark.

This article in the Daily Mail gives you more information and offers some hilariously unintentional punctuation errors in its readers' comments after the piece. One interesting angle is that the apostrophe is a useful shibboleth, allowing the (ahem) better-educated to look down upon their inferiors with wry disdain. But what use is the apostrophe? It's a relatively new invention, punctuation-wise, and doesn't conform to its own rules (it's ...its...see I'm confused now), but perhaps still serves a helpful disambiguating role in contractions like I'm and she'll, where the pronunciation of a word might be affected if there were no apostrophe.

We've looked at apostrophes before on this blog (here and here, for a start) and I'm increasingly of the view that they're dying and we should probably just get rid of them once and for all to save confusion. It's a good topic for ENGA3 Language Discourses questions (probably as part of Language Change) and would make a suitable topic for a Language Intervention on ENGA4 too.

Apostrophe apocalypse begins in Brum

Its the end of apostrophe's as we know em*. Birmingham City Council has decided to leave out apostrophes in all its new street signs after receiving numerous complaints about their use and misuse.

Deciding that the simplest answer is just to leave them out, the council has told its signwriters to include no apostrophes on its street signs. More here.

So, considering that we've started looking at attitudes to language change - prescriptive and descriptive approaches to how language changes - what do you think the opposing camps would say about this? What might a prescriptivist or a descriptivist say about this change?

Have a look here for the Kill the Apostrophe view and here for the Apostrophe Protection Society's take on it.

*Its the end of apostrophe's as we know em - this is a joke, not an extract from an A2 essay, although it could have been

Apostrophe's must go!

Today's Telegraph and last night's Newsnight have features on that old friend of ours (why not our's?): the apostrophe.

Why does this punctuation mark exist? How come about 50% of the population can't use it properly? Should we just say "pah" and get rid of it? The Newsnight link is very good as it's got a 4 minute of Jeremy Paxman and David Crystal discussing its (why not it's?) history and use. And, it has to be said, it's a slightly more enlightening interview than Paxman's one with Dizzee Rascal last week.

There's more about this debate here on The Register and here on the linguist, John Wells' excellent blog (scroll down to Friday 3rd for this). It's John Wells, of course, who kicked off this particular round of apostrophe uproar with his call to get rid of the apostrophe as part of a more straightforward system of spelling and punctuation (covered here and here).

It's all part of the prescriptivist versus descriptivist debate which features in ENA5 Language Change.